Wednesday, September 06, 2017

UI User Story Example

Miya is part of the awesome group called The Foundation. She is a developer by trade and she wants to send cold email to do market research in her area of interest, IP law. She tries and finds it's interface very confusing. She is new to cold email marketing. She signsup for toutapp and finds that it is very bloated. She posts on TF forum to get some recommendation for cold email marketing automation tools. They recommend vocus which is also not beginner friendly. She has questions like: Will this allow me to upload a CSV file and schedule the emails to send out based on template. Vocus website does not provide any answers to these questions.

Miya found the interface very confusing to use. Instead of days, you had to convert the days to hours for the followup sequence. It had variation and A/B testing as part of the setup which was not required for her initial set of emails to be sent. It was difficult to find the merge fields and had to contact support several times over the period of 5 days. She did not know whether it was a bug due to the browser she was using or which icon would display the merge fields. She had a specific task to complete but found it extremely difficult to use the product. The training video she found on youtube channel of was irrelevant and she wasted few hours of her time watching the unrelated video to her task. She was very frustrated.

As a developer she started to do research on open tracking and threading features found in other products. She figured out threading is not really required. She found out that only the first email open must be tracked and ignore the email open when they are replying to her email. Scheduling the emails to trigger would require a fair amount of work. She found some good resources on how to authenticate to use the Gmail API for sending emails.

Goal: Cold email and followup for contacting prospects