- Lead Magnet
- Email Followups (Open Rates)
- Order Form Conversion
Every single step in the sales process is a conversion point. Every kind of sales funnel has it's own conversion points. Take a look at your existing funnel and identify all the conversion points. Conversion rates in sales page is one of the conversion point in the sales process. But the entire sales process must be optimized.
- Cost of Customer Acquisition
- Life-Time Customer Value (Triple the initial sale, in two years or so).
- Cost Per Lead
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