2. Price : Cheaper than alternatives.
3. Value : Better than alternatives.
Call center employees. Foreign language speakers. Job seekers. Marketing to a new niche every time is more work.
Millions of users reading article on DailyMail website resulted in $1000 / day sales. This is not sustainable. Temporary spike is not useful in building business for long-term. Facebook, Twitter, News coverage etc.
Equitable revenue share : Refer Million Dollar Consulting.